I led marketing for O. Long Law, managing its CRM and drip campaigns, running review solicitation to build its online reputation, and handling public relations. I also developed a philanthropy and community involvement strategy built around the firm’s goals and values, which included sponsoring local events like Downtown Evanston Summer Sounds.
I ran the firm’s social media as well, creating the content and managing its channels to build a stronger online presence and encourage real interaction with the community.
To bring it all together, I led a brand refresh and designed a new set of everyday marketing materials, including a website, social media graphics, business cards, letterhead and a brochure, so every touchpoint reinforced the firm’s professional image.